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Price to Win

Your competitors are as smart as you and they produce technical solutions as innovative as yours. 

You have to beat them on price.

Price to Win (PTW) is the critical competitive intelligence you need to pursue and capture the market opportunities and contract awards and produce the answer to the specific question “What will it take to win?"

ARDAK uses parametric modeling to determine a competitor's "Win Only" rates.  Using historical PTW data, ARDAK can estimate both the monetary thresholds and percentage discounts that competitors are likely to use in specific bidding situations.

Pursuit Category Thresholds

Pursuit Category Summary Table